Research On Generation Y

The Generation Y is the largest generation since the baby boomers. Hence, a lot research on Generation Y is being conducted to understand what they think and believe in. As the baby boomers are retiring, members from this generation are starting out their careers. This will create inter-generational problems with the preceding generation, the Gen X. While there is ample anecdotal information about the generation, through research, researchers want quantitative information about Generation Y. (See Reference 1) More...

 

Generation Y Spending Habits

Today, marketers and brands are paying more heed to the Generation Y spending habits as this large generation has a considerable impact on the economy. They are more than 70 million strong and also have a great influence on their parents' spending habits. Hence, marketing and ad companies are looking at them closely. More...

Generation Y Income

Today, Generation Y comprises of more than seventy million people in the United States. These are people who were born between the years of 1977 and 1994, and are considered to be the biggest generation after the baby boomers. Not only does the Generation Y has a big social impact, it also has an economic impact on the nation. More...

Generation Y Unemployment Stats

Just as the first members of Generation Y are joining the workforce, things appear to be quite ominous. Based on Generation Y unemployment stats, it has been seen that those under the age of 20 are the ones who are facing high levels of unemployment. (See Reference 1) The number of members of the generation who are unemployed is far greater than members from other generations who are already fixed in the careers. (See Reference 1) More...

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